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Swissair: Crashed and Burned

In: Greed And Corporate Failure

Author

Listed:
  • Stewart Hamilton
  • Alicia Micklethwait

Abstract

The collapse of Swissair illustrates that even a company with – on the face of it – a board of strong non-executive directors with outstanding personal track records, can get things wrong. It is a story of poor strategic decisions, a failure to properly assess risk and the dangers of over-reliance on external consultants. It also shows that even a renowned brand is not invulnerable.

Suggested Citation

  • Stewart Hamilton & Alicia Micklethwait, 2006. "Swissair: Crashed and Burned," Palgrave Macmillan Books, in: Greed And Corporate Failure, chapter 0, pages 116-134, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50275-8_7
    DOI: 10.1007/978-0-230-50275-8_7
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