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Routes to Market

In: Developing Strategies for International Business

Author

Listed:
  • J. Angus Gillon
  • Lynne Pearson

Abstract

The question of routes to market encompasses issues around operating within the constraints of the organization’s field of endeavor. In other words, the nature of the terrain has been established through market assessment, and the organization’s own capabilities are better understood, and it is therefore possible to make decisions about modes of operation in the market. And operation requires, in some form, the presence to make it effective.

Suggested Citation

  • J. Angus Gillon & Lynne Pearson, 2004. "Routes to Market," Palgrave Macmillan Books, in: Developing Strategies for International Business, chapter 8, pages 115-137, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50257-4_8
    DOI: 10.1057/9780230502574_8
    as

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