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Innovation: Getting More for Less

In: Value-Based Consulting

Author

Listed:
  • Fiona Czerniawska

Abstract

‘Everybody wants to be innovative at something, but few are willing to bear the risks involved’, is how one consultant summed up his experience. Clients vary in the degree to which they want to be leading-edge. Some see it as a matter of pride to think ‘outside the box’ in all aspects of their business, however mundane. Some focus their innovation on those areas where they believe they have a lead over their competitors — their core competencies — and are content to follow others where less important parts of their business are concerned. No one wants to look ill-informed. But innovation involves risk — risk that you might fail, that the return might be negative, risk that you cannibalise your existing products or lose existing customers.

Suggested Citation

  • Fiona Czerniawska, 2002. "Innovation: Getting More for Less," Palgrave Macmillan Books, in: Value-Based Consulting, chapter 7, pages 78-89, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50198-0_7
    DOI: 10.1057/9780230501980_7
    as

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