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Choice of Location and Mode: The Case of Australian Investors in the UK

In: The Changing Global Context of International Business

Author

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  • Ronald W. Edwards

Abstract

Two central decisions must be made by any firm seeking to enter foreign markets: what markets should it enter, and how should it service each market. In servicing a foreign market, a manufacturer may choose between three main entry modes: exporting; licensing to a local firm; and establishing a local production facility. Where firms choose to establish a local production facility they must decide whether to establish a new business or to acquire an existing one, and also, whether to pursue the venture alone or with a joint-venture partner. This chapter seeks to analyse these decision processes for Australian manufacturing firms located in the UK.

Suggested Citation

  • Ronald W. Edwards, 2003. "Choice of Location and Mode: The Case of Australian Investors in the UK," Palgrave Macmillan Books, in: The Changing Global Context of International Business, chapter 8, pages 148-168, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50155-3_8
    DOI: 10.1057/9780230501553_8
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