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Value-for-Engagement Mapping: A Case Study

In: Trust, Social Relations and Engagement

Author

Listed:
  • Donatella Padua

Abstract

Executive summary An objective of the Value-for-Engagement (VfE) model is to build performance indicators and strategic analyses based on the model’s dimensions and variables: the VfE mapping is a performance indicator of engagement. The value of the mapping lies in its ability to synthesize in a unified approach and at a glance the results achieved in each of the four dimensions of the VfE model. We have already seen how this is a prerequisite for achieving an effective engagement based on trust and social relationships. A VfE case study has been analysed as an example of how to draw performance indications and strategic guidelines in order to build engagement. The brands selected are the Samsung Galaxy 2 and the iPhone 4S. An extra analysis has been fielded with a different product, a Dell Alienware laptop. All these points together picture a rich scenario of interactions between sociology and the web from a methodological perspective, opening challenging exchanges between the two sciences.

Suggested Citation

  • Donatella Padua, 2012. "Value-for-Engagement Mapping: A Case Study," Palgrave Macmillan Books, in: Trust, Social Relations and Engagement, chapter 9, pages 191-201, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-39125-3_9
    DOI: 10.1057/9780230391253_9
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