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The Global Brand

In: The Corporate Brand

Author

Listed:
  • Nicholas Ind

Abstract

If as a competitor you are not convinced about global presence, then you should consider that your domestic market competitors are more likely than ever to be global companies. That means you are engaged in global competition even if you are sitting in Dubuque and are perfectly content to have Iowa as your market.1

Suggested Citation

  • Nicholas Ind, 1997. "The Global Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 9, pages 134-155, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37588-8_9
    DOI: 10.1057/9780230375888_9
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    Cited by:

    1. Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.

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