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A Science of Behaviour

In: Marketing Psychology

Author

Listed:
  • Gordon Foxall

Abstract

In spite of the widespread belief that behaviourism has been superseded in the course of ‘the cognitive revolution’ (e.g., Baars 1986; Mandler 1985; cf. Keehn 1996; Kimble 1996), some schools of behaviourist thought currently exhibit a considerable intellectual dynamic, especially in the analysis of thinking, reasoning and decision-making, areas of human endeavour widely considered to fall exclusively within the province of cognitivism (e.g., Blackman and Lejeune 1990; Modgil and Modgil 1987; Richelle 1993; Reese and Parrott 1986; Davey and Cullen 1988; Lowe, et al. 1985; Chase and Parrott 1986; Hayes and Chase 1991; Hayes, et al. 1993; Guerin 1994a; Hayes, 1994; Hayes and Hayes 1992a).

Suggested Citation

  • Gordon Foxall, 1997. "A Science of Behaviour," Palgrave Macmillan Books, in: Marketing Psychology, chapter 4, pages 55-76, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37517-8_4
    DOI: 10.1057/9780230375178_4
    as

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