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Time Shaping in Marketing

In: Time Shaping for Business Success

Author

Listed:
  • James J. Lynch

Abstract

From conception to death we have needs that are satisfied by a variety of sources: self, family and friends, the local community, the state, religions and other constituent parts of society. None of these seeks to strike a balance between what we are prepared to pay to have a need satisfied and their willingness to deliver satisfaction. Business is different: it exists to satisfy needs at a price. This matching of demand to supply creates markets in which the commodities traded are assigned, by both sellers and buyers, a value defined in money terms. Where both parties agree the value, a price is set and deals are made.

Suggested Citation

  • James J. Lynch, 1995. "Time Shaping in Marketing," Palgrave Macmillan Books, in: Time Shaping for Business Success, chapter 8, pages 139-168, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37380-8_8
    DOI: 10.1057/9780230373808_8
    as

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