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Internationalizing a Brazilian Software Development Firm

In: Internationalization of Emerging Economies and Firms

Author

Listed:
  • Daniela Buzzulini Prioste
  • Cesar Akira Yokomizo

Abstract

Internationalization has been a growth alternative for companies that allows them to reach new markets, gain scale and scope economies, increase firm security and profitability. In the last two decades, the globalization of economies, especially the emerging ones, has promoted a new competitive reality, which is more uncompromising, enabling the creation and implementation of previously unimaginable business models. Companies’ initiatives regarding internationalization have boosted the growth rate of foreign direct investment (FDI). In the late 1980s, the average annual growth had the value of about US$100 billion, while the 2000s witnessed an average annual growth of approximately US$600 billion, which represents a six-fold increase. More than 30 per cent of the global FDI value is currently invested in emerging economies stimulating their economic advancement.

Suggested Citation

  • Daniela Buzzulini Prioste & Cesar Akira Yokomizo, 2012. "Internationalizing a Brazilian Software Development Firm," Palgrave Macmillan Books, in: Marin Marinov & Svetla Marinova (ed.), Internationalization of Emerging Economies and Firms, chapter 14, pages 301-319, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-36366-3_14
    DOI: 10.1057/9780230363663_14
    as

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