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Benelli and QJ Compete in the International Motorbike Arena

In: Chinese International Investments

Author

Listed:
  • Francesca Spigarelli
  • William Wei
  • Ilan Alon

Abstract

Marta, the young Chinese Managing Director, was sitting in her office in Pesaro contemplating the purchase of the Italian bike manufacturer Benelli. QJ had purchased Benelli in 2005. After the Chinese beat out the Russians in a bid to acquire the company, QJ was off to a very good start: the local authorities helped to create a welcoming environment, the two production lines were operational, new motorbikes were being projected by skilled engineers, and the new scooters were so attractive!

Suggested Citation

  • Francesca Spigarelli & William Wei & Ilan Alon, 2012. "Benelli and QJ Compete in the International Motorbike Arena," Palgrave Macmillan Books, in: Ilan Alon & Marc Fetscherin & Philippe Gugler (ed.), Chinese International Investments, chapter 16, pages 355-375, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-36157-7_17
    DOI: 10.1057/9780230361577_17
    as

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