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The World in 2020

In: E-Shock 2020

Author

Listed:
  • Michael Kare-Silver

Abstract

At the start of this decade our digital world was largely based on “Point and Click”. It’s what we still do. We’re still largely chained to our desk with our PC. We move a cursor across the screen and click. Websites are built that way and e-commerce is driven that way. User journeys are written that way and web analysis and metrics are managed that way. We’re contained within a small rectangular box with a standard screen resolution of fixed pixel-array display of typically 1024 × 768 (though we also now see 1440 × 900 as screens get bigger). We live with tool bars across the top and often bottom of the screen taking up to 25% of the space. That’s how web pages are designed. It’s how we think about the computer and it governs the principal way we use digital technology and how we interact.

Suggested Citation

  • Michael Kare-Silver, 2011. "The World in 2020," Palgrave Macmillan Books, in: E-Shock 2020, chapter 4, pages 15-23, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-34336-8_4
    DOI: 10.1057/9780230343368_4
    as

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