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Using University Ranking Systems to Build Nation Brand Reputation

In: International Place Branding Yearbook 2011

Author

Listed:
  • Natalya S. Pak
  • Frank M. Go

Abstract

In the ‘new age of innovation’ (Go and Govers 2010) the skills and knowledge people employ on a daily basis in their jobs are affected by the twin forces of globalization and information technologies. In turn, society depends increasingly on higher education to equip citizens with the skills needed to access a vast array of information through technologies and, with social and cultural understanding, the embedded knowledge of history, geography and foreign languages.

Suggested Citation

  • Natalya S. Pak & Frank M. Go, 2011. "Using University Ranking Systems to Build Nation Brand Reputation," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 147-154, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-34332-0_12
    DOI: 10.1057/9780230343320_12
    as

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