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Data Analysis

In: Retail Internationalization in China

Author

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  • Lisa Qixun Siebers

Abstract

Following Chapter 4, in which methodology was introduced, this chapter focuses on multiple-case study data analysis applying explanation building analysis strategy (Derthick, 1972; Yin, 2003). The chapter starts with an introduction to general data analysis strategies and provides an outline of data analysis. The detailed explanation building analysis follows the theoretical propositions set up in the literature review, and emerging themes are identified during the analysis. The chapter finally assesses the quality of the data analysis.

Suggested Citation

  • Lisa Qixun Siebers, 2011. "Data Analysis," Palgrave Macmillan Books, in: Retail Internationalization in China, chapter 5, pages 76-98, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-31372-9_5
    DOI: 10.1057/9780230313729_5
    as

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