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Strategic Management, Strategic Levels and Processes

In: Think Strategically

Author

Listed:
  • Xavier Gimbert

    (ESADE Business School)

Abstract

The working day was over; it was almost dinner time, but James still didn’t have a minute to himself. He was general manager of a medium-sized company, and his diary, like those of his fellow executives, was practically full every day before work started. This situation was then complicated with the addition of the unforeseen circumstances that arose with terrifying frequency. The worldwide crisis of recent years exacerbated the picture even further, as it placed the company in a truly difficult position in which the entire management team had to be almost permanently in a state of absolute tension. When evening came, James felt a mixture of feelings: satisfaction at having overcome another day fraught with problems and at the same time distress at finding himself overwhelmed by events, at not being master of his own time.

Suggested Citation

  • Xavier Gimbert, 2011. "Strategic Management, Strategic Levels and Processes," Palgrave Macmillan Books, in: Think Strategically, chapter 0, pages 4-17, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30756-8_2
    DOI: 10.1057/9780230307568_2
    as

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