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The Rise of CSR Public Policy in Asia: The Case of Southeast Asia and China

In: Responsible Management in Asia

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  • Joëlle Brohier-Meuter

Abstract

Public policy is emerging as an increasingly important component of the Corporate Social Responsibility (CSR) agenda in Asia. For example, in 2005, Chinese president Hu Jintao launched the ‘Harmonious Society Policy’. CSR was considered an instrumental tool for achieving the goals of this new policy and marked the start of a series of high-level public CSR activities. In 2005, the Singaporean Ministry of Manpower participated in the launch of the Singapore Compact for CSR, together with the National Trade Union Congress and the main national business organizations. In September 2006, the Minister of Finance of Malaysia officially launched the CSR Framework for Public Listed Companies (PLCs) for the Malaysian Stock Exchange, Bursa Malaysia.1 The framework was presented as essential for the financial value of companies and for the country’s economic performance. The fact that leadership for these pioneering CSR initiatives was taken at high levels shows that CSR was not to be a window-dressing activity in developing and emerging Asia.

Suggested Citation

  • Joëlle Brohier-Meuter, 2011. "The Rise of CSR Public Policy in Asia: The Case of Southeast Asia and China," Palgrave Macmillan Books, in: Geoffrey Williams (ed.), Responsible Management in Asia, chapter 4, pages 65-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30680-6_5
    DOI: 10.1057/9780230306806_5
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