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The Inventor’s Tale

In: Patrons, Curators, Inventors and Thieves

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  • Jonathan Wheeldon

Abstract

You know, the whole world is going like this digitally. […] That’s kind of just a reality of how technology is changing how the media business operates. (SVP Marketing, MySpace) This chapter introduces two important variations to the inventor’s tale, which represent fundamentally competing views of the role of technology in industrial transformation. I use examples to illustrate how the research participants’ conceptions of their organizations’ products are rooted in these alternative views, particularly with regard to whether those product conceptions are fixed or adaptable. Finally, I explore how perceptions of adaptability affect participants’ views of agency and influence over industrial change, and what strategic possibilities for coercion and collaboration are opened or closed by these views.

Suggested Citation

  • Jonathan Wheeldon, 2014. "The Inventor’s Tale," Palgrave Macmillan Books, in: Patrons, Curators, Inventors and Thieves, chapter 10, pages 157-177, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30667-7_11
    DOI: 10.1057/9780230306677_11
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