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Advice to Top Executives: Keep an Eye on Technology!

In: Handbook of Top Management Teams

Author

Listed:
  • Victoire Margerie

Abstract

Certain strategic errors result from an inability to adapt to a world transformed by technology. More often, top executives try to free themselves from technology, which is thought to be expensive to develop and difficult to control, and prefer to favour acquisitions, which are supposed to provide proven technology (and so without risk), and the extra cost is compensated by ‘synergies’ (considered to be also without risk, as an ‘automatic’ outcome of the merger). However, technology can also prove to be a loyal ally and can be combined with all types of profitable growth strategies, whether external or organic.

Suggested Citation

  • Victoire Margerie, 2010. "Advice to Top Executives: Keep an Eye on Technology!," Palgrave Macmillan Books, in: Frank Bournois & Jérôme Duval-Hamel & Sylvie Roussillon & Jean-Louis Scaringella (ed.), Handbook of Top Management Teams, chapter 41, pages 373-379, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30533-5_42
    DOI: 10.1057/9780230305335_42
    as

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