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Brand Superheroes Uncovered

In: Brand Champions

Author

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  • Ian P. Buckingham

Abstract

You don’t have to have a postgraduate degree in the legacy of Marvel Comics or be a devotee of storytelling gurus like Joseph Campbell to appreciate the link between the attractiveness of heroic figures in popular culture and testing social circumstances. It’s no great surprise that the Golden Age of superhero comics coincided with a catastrophic world war.

Suggested Citation

  • Ian P. Buckingham, 2011. "Brand Superheroes Uncovered," Palgrave Macmillan Books, in: Brand Champions, chapter 0, pages 75-108, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30465-9_3
    DOI: 10.1057/9780230304659_3
    as

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