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Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism

In: Personal Brands

Author

Listed:
  • Roberto Álvarez Blanco

Abstract

Creativity is the process of generating, developing and transforming ideas into something valuable. It is the art of coming up with new ideas and the discipline of giving them shape to the point of value materialization. Creativity is not an object in itself, it is a process that can be analyzed, understood, tested, measured and managed.

Suggested Citation

  • Roberto Álvarez Blanco, 2010. "Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism," Palgrave Macmillan Books, in: Personal Brands, edition 0, chapter 7, pages 135-159, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30287-7_7
    DOI: 10.1057/9780230302877_7
    as

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