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Brand Yourself, or be Branded: Imagining Life, Identity and Relationships

In: Personal Brands

Author

Listed:
  • Roberto Álvarez Blanco

Abstract

The importance in building and managing a brand in order to achieve commercial and organizational success has been well established and developed over recent years. A brand reflects the organizational relationships between a company and its clients and includes aspects concerning identity, raison d’être, relationships and experience. Branding is now seen as one of the most valuable intangible assets in economic terms.

Suggested Citation

  • Roberto Álvarez Blanco, 2010. "Brand Yourself, or be Branded: Imagining Life, Identity and Relationships," Palgrave Macmillan Books, in: Personal Brands, edition 0, chapter 1, pages 1-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30287-7_1
    DOI: 10.1057/9780230302877_1
    as

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