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It’s the end of the world as we know it

In: The Superpromoter

Author

Listed:
  • Rijn Vogelaar

    (Blauw Research)

Abstract

We are about to begin the last chapter of The Superpromoter, so let’s hope, having made it this far, that you’ve become just as enthusiastic about superpromoters as I have. When you actually meet a few of them who are really enthusiastic about something that’s relevant to you, there’s always a good chance you’ll be struck by their enthusiasm too. It is a really worthwhile exercise for any kind of organization to track down its superpromoters, to support them in what they’re doing, and to travel down the road together. This sound advice applies as much to commercial businesses as it does to government agencies … to the largest multinational enterprises and to the corner-shop; after all, both can have superpromoters as customers. These organizations should stop their excessive focus on unhappy, discontented customers. Instead, they ought to be discovering who their superpromoters are and start listening to them.

Suggested Citation

  • Rijn Vogelaar, 2011. "It’s the end of the world as we know it," Palgrave Macmillan Books, in: Peter Wolff (ed.), The Superpromoter, chapter 6, pages 199-205, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29813-2_6
    DOI: 10.1057/9780230298132_6
    as

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