IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-29813-2_3.html
   My bibliography  Save this book chapter

An Evolution in Customer Orientation

In: The Superpromoter

Author

Listed:
  • Rijn Vogelaar

    (Blauw Research)

Abstract

Customer demand a century ago was basically determined by what was being produced in factories. Mass production had arrived, courtesy of the Industrial Revolution, and strong demand for those products rendered unnecessary any form of focus on whether customer were in fact pleased with these products. Today the competition for customers is much greater and most blue-collar workers have traded up to white collars by earning their money in the service industry. Citing the global economy as a culprit, it has become more and more difficult to maintain a high degree of competitive differentiation for specific products on offer, or to be the consistent low-price supplier, for that matter. In our economic environment, labor, raw materials and other means of production are in ready supply to most producers. Successful companies know how to combine a competitively priced and good product with customer satisfaction. It has become increasingly difficult to remain successful in the long term if one excels in only one of the following areas.

Suggested Citation

  • Rijn Vogelaar, 2011. "An Evolution in Customer Orientation," Palgrave Macmillan Books, in: Peter Wolff (ed.), The Superpromoter, chapter 3, pages 68-112, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29813-2_3
    DOI: 10.1057/9780230298132_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-29813-2_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.