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Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai

In: International Place Branding Yearbook 2010

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  • Stephen E. Little

Abstract

Across the world, individual cities are striving for visibility at the first tier of their nation’s urban regions. In the high-growth economies, new competitors are emerging to challenge the existing first tier of cities for a place in the global economy. Such dynamic metropolitan areas have been identified as the nodes in an economy of flows (Castells 1987) and the location of creative and artistic sectors that enhance inward migration and economic development (Florida 2002; Markusen and King 2003).

Suggested Citation

  • Stephen E. Little, 2010. "Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 88-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29809-5_9
    DOI: 10.1057/9780230298095_9
    as

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