IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-29809-5_2.html
   My bibliography  Save this book chapter

A Political Perspective on Place Branding

In: International Place Branding Yearbook 2010

Author

Listed:
  • Simon Anholt

Abstract

We live in a world where the consequences of intangibles have become frighteningly tangible. The big challenges facing us today — climate change, global recession and violent extremism, to name but three — are complex in nature, but clearly have one thing in common: none of them can be tackled in conventional ways. What George W. Bush dubbed the “war on terror” self-evidently cannot be won with conventional weapons because it is a battle of values and identity, played out in the media as much as on the battleground. Climate change cannot easily be slowed down with legal or fiscal solutions alone because it is an international problem that is intimately linked to people’s lifestyles and behaviors. Recession is as much about consumer confidence as it is about toxic debt.

Suggested Citation

  • Simon Anholt, 2010. "A Political Perspective on Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 12-20, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29809-5_2
    DOI: 10.1057/9780230298095_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-29809-5_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.