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Place Branding and Intellectual Property

In: International Place Branding Yearbook 2010

Author

Listed:
  • Antonio P. Russo
  • Giovanna Segre

Abstract

In the era of “mobility” as the overarching paradigm of social and economic organization and the fittest framework for social science enquiry (Urry 2007), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.

Suggested Citation

  • Antonio P. Russo & Giovanna Segre, 2010. "Place Branding and Intellectual Property," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 147-155, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29809-5_14
    DOI: 10.1057/9780230298095_14
    as

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