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Tate: Reinventing Operations to Become a Different Type of Company

In: When Business Meets Culture

Author

Listed:
  • Beatriz Muñoz-Seca
  • Josep Riverola

Abstract

It was an unexpectedly warm and sunny day. ‘July in London sometimes has pleasant surprises,’ reflected Julian Bird, Tate’s Chief Operating Officer. Julian, an energetic-looking man in his late thirties, stretched his long legs and looked into the distance. He had joined the Tate organization a year earlier, in July 2007. It was an exciting challenge: Tate Director46 Sir Nicholas Serota had put him in charge of running all of Tate’s operations, which meant that the day-to-day organization was now his responsibility.

Suggested Citation

  • Beatriz Muñoz-Seca & Josep Riverola, 2011. "Tate: Reinventing Operations to Become a Different Type of Company," Palgrave Macmillan Books, in: Beatriz Muñoz-Seca & Josep Riverola (ed.), When Business Meets Culture, chapter 8, pages 113-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29511-7_8
    DOI: 10.1057/9780230295117_8
    as

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