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Fundación del Teatro Lírico: Teatro Real

In: When Business Meets Culture

Author

Listed:
  • Josep Riverola

Abstract

In November 2003, Inés Argüelles, general director of Madrid’s Teatro Real opera house, was wondering how the style of the theater’s operations affected the service provided to customers. Assuming that the ultimate goal of a theater, and especially an opera house, was to create works of art – ephemeral works that last only as long as their performance – then operations were the means by which the talent and knowledge concentrated in the Teatro Real and its artistic environment were recombined and integrated into the final package delivered to audiences at performances.

Suggested Citation

  • Josep Riverola, 2011. "Fundación del Teatro Lírico: Teatro Real," Palgrave Macmillan Books, in: Beatriz Muñoz-Seca & Josep Riverola (ed.), When Business Meets Culture, chapter 18, pages 244-259, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29511-7_18
    DOI: 10.1057/9780230295117_18
    as

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