IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-29479-0_5.html
   My bibliography  Save this book chapter

City Brand Partnerships

In: City Branding

Author

Listed:
  • Sicco van Gelder

Abstract

For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just those organizations responsible for sending out marketing messages – messages which may or may not be supported by the reality of the place. Engaging and connecting key stakeholders in the development and implementation of a city brand strategy strengthens the brand beyond what the stakeholders could achieve individually.

Suggested Citation

  • Sicco van Gelder, 2011. "City Brand Partnerships," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 36-44, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_5
    DOI: 10.1057/9780230294790_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bill Merrilees & Dale Miller & Gloria L. Ge & Charles Chin Chiu Tam, 2018. "Asian city brand meaning: a Hong Kong perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 14-26, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-29479-0_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.