IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-29479-0_17.html
   My bibliography  Save this book chapter

Chongqing’s City Branding

In: City Branding

Author

Listed:
  • Freeman Lau
  • Angelica Leung

Abstract

The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not initially seem to be the work of a visual communicator. Graphic designers can use a multitude of media, ranging from a few centimeters on a stamp to the label of a water bottle, to visually communicate city branding.

Suggested Citation

  • Freeman Lau & Angelica Leung, 2011. "Chongqing’s City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 131-137, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-29479-0_17
    DOI: 10.1057/9780230294790_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-29479-0_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.