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Accountability Work

In: Managing Social Businesses

Author

Listed:
  • Urs P. Jäger

Abstract

Goal of the chapter: Profit enterprises have one main stakeholder. Social businesses have at least three: social investors, beneficiaries and their organizational stakeholders such as members, volunteers, employees and collaborators. They act in this triangle which leads to the question of this chapter: How to balance the three genuine accountability relations? Reading this chapter the reader learns about the concept of image, reputation, legitimacy and identity, how these concepts are interrelated in the context of social businesses’ accountability and how executives effectively work in the context of accountability.

Suggested Citation

  • Urs P. Jäger, 2010. "Accountability Work," Palgrave Macmillan Books, in: Managing Social Businesses, chapter 13, pages 211-225, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-29242-0_13
    DOI: 10.1057/9780230292420_13
    as

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