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Screening for Strategies

In: Managing Social Businesses

Author

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  • Urs P. Jäger

Abstract

Goal of the chapter: Profit enterprises look for strategies to outperform their competitors. On the other hand, social businesses first of all follow the goal to meet social needs. This chapter therefore raises the question: How to screen strategies in social businesses? The reader learns about differences between competitive and social positioning strategies, differences between strategy positioning and screening, the importance of the concept of potential for change in social businesses and the strategic triangle as a reference point for evaluating strategies.

Suggested Citation

  • Urs P. Jäger, 2010. "Screening for Strategies," Palgrave Macmillan Books, in: Managing Social Businesses, chapter 10, pages 161-174, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29242-0_10
    DOI: 10.1057/9780230292420_10
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