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The human social media experience

In: Customer Experience

Author

Listed:
  • Colin Shaw

    (Beyond Philosophy)

  • Qaalfa Dibeehi

    (Beyond Philosophy)

  • Steven Walden

    (Beyond Philosophy)

Abstract

Twelpforce is a great example of how social media have the ability to change the way we do business and enhance the Customer Experience. Barry Judge, Chief Marketing Officer of Best Buy, talks about Twelpforce and its innovative use of Twitter:

Suggested Citation

  • Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "The human social media experience," Palgrave Macmillan Books, in: Customer Experience, chapter 6, pages 88-102, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29177-5_6
    DOI: 10.1057/9780230291775_6
    as

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