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SWOT Analysis

In: Early Project Appraisal

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  • Knut Samset

Abstract

In the 1950s, SWOT, the abbreviation for Strength, Weaknesses, Opportunities and Threats, emerged as an aid to strategic planning and market analyses. It’s a simple, qualitative, generally applicable method. The essence is a description of reality within an outcome space divided into four categories, as illustrated in the matrix of Figure 18.1. Internal and external attributes are listed in its rows, positive and negative aspects in its columns.

Suggested Citation

  • Knut Samset, 2010. "SWOT Analysis," Palgrave Macmillan Books, in: Early Project Appraisal, chapter 18, pages 182-187, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28992-5_18
    DOI: 10.1057/9780230289925_18
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