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Measuring and Managing Intangible Assets

In: Performance Management

Author

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  • Bernard Marr

Abstract

Intangible assets such as knowledge, brands, relationships, organizational culture and intellectual property are primary drivers of competitiveness and organizational performance in today’s global economy. Indeed, it is estimated that the level of US corporate investment in intangible assets, around $1 trillion annually, is at about the same level as investment in tangible assets (Lev, 2002). A survey commissioned by the consulting firm Accenture confirmed that most executives around the world believe that intangibles are critical for the future success of their businesses (Molnar, 2004). However, at the same time, most of them also agreed that their approaches to measuring and managing intangibles were either poor or non-existent.

Suggested Citation

  • Bernard Marr, 2008. "Measuring and Managing Intangible Assets," Palgrave Macmillan Books, in: Richard Thorpe & Jacky Holloway (ed.), Performance Management, chapter 13, pages 172-183, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28894-2_13
    DOI: 10.1057/9780230288942_13
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    Cited by:

    1. Oncioiu Ionica, 2013. "Between Form without Substance and Substance without Form: Estimating the Brand Image of Romanian Smes," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(6), pages 1-21, December.
    2. Díaz-Fernández, M. Carmen & González-Rodríguez, M. Rosario & Simonetti, Biagio, 2015. "Top management team’s intellectual capital and firm performance," European Management Journal, Elsevier, vol. 33(5), pages 322-331.

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