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A Structured Survey in Beijing, Tianjin and Shenzhen

In: Marketing Competences and Strategic Flexibility in China

Author

Listed:
  • Yonggui Wang

    (City University of Hong Kong)

  • Richard Li-Hua

    (Northumbria University)

Abstract

This chapter aims at describing the structured survey in three cities of China to collect and analyze empirical data from collaborative firms and their customers for testing the proposed research framework and relevant propositions of this book and presenting the basic results for survey responses. This chapter is organized around eight major topics as follows. The first section presents briefly the research design. The second section gives a detailed description of sample design and data collection in Tianjing, Beijing and Shenzhen. It is in this part that the rationale for such a selection is discussed. The third section reports the questionnaire design and revision based on the pilot study. Then in the fourth section, a comprehensive analysis of the operationalization of these constructs involved in the conceptual framework is conducted. The fifth section presents the basic results of our surveys such as the response rates and samples’ profiles of the two specific surveys in this book. Then the methods of data analysis in this book are described in the sixth section. And the potential problems in this book are identified, checked and discussed in the seventh section. Finally, a chapter summary is presented in section eight.

Suggested Citation

  • Yonggui Wang & Richard Li-Hua, 2007. "A Structured Survey in Beijing, Tianjin and Shenzhen," Palgrave Macmillan Books, in: Marketing Competences and Strategic Flexibility in China, chapter 5, pages 84-144, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28860-7_5
    DOI: 10.1057/9780230288607_5
    as

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