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Constructs and Constituents of Core Competences

In: Marketing Competences and Strategic Flexibility in China

Author

Listed:
  • Yonggui Wang

    (City University of Hong Kong)

  • Richard Li-Hua

    (Northumbria University)

Abstract

This chapter develops a theoretical framework for the key resource-based determinants of customer-focused performance based on the more focused literature review. The objective is to identify the resource-based determinants and the dimensions of customer-focused performance so that we can discuss the impact of each determinant on a specific dimension of customer-focused performance and develop propositions. To this end, this chapter is divided into six sections as follows: the first section presents the theoretical framework and gives some necessary descriptions. The second section makes a deep and systematic analysis of the dimensions of customer-focused performance and their relationships. In this section, the role of customer-focused performance in the theoretical framework is emphasized and each dimension of customer-focused performance is discussed, related literature is reviewed, their contributions in this research are analysed and important propositions are developed. The third section identifies the key resource-based determinants and examines their impacts. In this section, the specific role of each determinant in our theoretical framework is discussed, related literature is reviewed and important propositions are developed. In addition, in order to operationalize the complex construct-core competences, efforts have been made to separate it into three key constituents based on previous studies and our analysis.

Suggested Citation

  • Yonggui Wang & Richard Li-Hua, 2007. "Constructs and Constituents of Core Competences," Palgrave Macmillan Books, in: Marketing Competences and Strategic Flexibility in China, chapter 4, pages 47-83, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28860-7_4
    DOI: 10.1057/9780230288607_4
    as

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