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Knowledge-based Management and Organizational Learning in Marketing

In: International Marketing in the Network Economy

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies)

Abstract

From a knowledge-based perspective (cf. also Chapter 3), business organizations are viewed as bundles or as a collection of knowledge assets, the effective management of which affords firms competitive advantage (Choo and Bontis, 2002a; Nonaka and Toyama, 2002; Tsoukas and Mylonopoulos, 2004; cf. also Day, 1994a, in the field of marketing). Therefore, Teece (2000a) argues that the core of management in the knowledge economy is the development and deployment and utilization of intangible assets, the most significant being (tacit) knowledge, competence, and intellectual property. In this chapter, this knowledge-based view of management is applied to the field of marketing.

Suggested Citation

  • Florian Kohlbacher, 2007. "Knowledge-based Management and Organizational Learning in Marketing," Palgrave Macmillan Books, in: International Marketing in the Network Economy, chapter 4, pages 44-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28836-2_4
    DOI: 10.1057/9780230288362_4
    as

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