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Aims of the Book and Research Questions

In: International Marketing in the Network Economy

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies)

Abstract

Based on the issues touched on in the Introduction, this chapter briefly describes the objective and aims of this book, posits the research question underlying the research project, shows what practical and theoretical implications can be expected, and finally outlines the structure of the book.

Suggested Citation

  • Florian Kohlbacher, 2007. "Aims of the Book and Research Questions," Palgrave Macmillan Books, in: International Marketing in the Network Economy, chapter 2, pages 5-8, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28836-2_2
    DOI: 10.1057/9780230288362_2
    as

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