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System Lock-In: Winning through Complementors

In: The Delta Project

Author

Listed:
  • Arnoldo C. Hax
  • Dean L. Wilde

Abstract

The System Lock-In position represents the strongest form of bonding and demands that the business addresses the overall architecture of the system. Instead of focusing solely on the product or the customer, we are now concerned with all the important players in the system that contribute to the creation of economic value for a particular customer. Besides the normal industry participants — buyers, suppliers, channels, and potential new entrants — we are especially concerned with nytrturing, attracting, and retaining ‘complementors.’1 A complementor is not a competitor, or necessarily a supplier; it is a provider of products and services that enhance, directly or indirectly, our own offering. Examples of complementor pairings include computer manufacturers and software producers, high fidelity equipment manufacturers and CD retailers, and video cassette recorders and movie studios.

Suggested Citation

  • Arnoldo C. Hax & Dean L. Wilde, 2001. "System Lock-In: Winning through Complementors," Palgrave Macmillan Books, in: The Delta Project, chapter 0, pages 81-104, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28808-9_6
    DOI: 10.1057/9780230288089_6
    as

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