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The package in the retail store

In: The Visionary Package

Author

Listed:
  • Herbert Meyers

    (Interbrand)

  • Richard Gerstman

    (Interbrand)

Abstract

In ten years you won’t be watching TV commercials. We’ve all read articles about how TIVO and other replay boxes are going to enable us to watch the TV programs when we want and also skip the TV commercials when we want.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2005. "The package in the retail store," Palgrave Macmillan Books, in: The Visionary Package, chapter 0, pages 109-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28691-7_11
    DOI: 10.1057/9780230286917_11
    as

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