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Press “start” to play

In: Brands & Gaming

Author

Listed:
  • David Nichols
  • Tom Farrand
  • Tom Rowley
  • Matt Avery

Abstract

We hope that by now we have convinced you that it is time to stop sitting on your hands and to get off the bench and enter the gaming arena with your brand. But what are the first practical steps that need to be taken?

Suggested Citation

  • David Nichols & Tom Farrand & Tom Rowley & Matt Avery, 2006. "Press “start” to play," Palgrave Macmillan Books, in: Brands & Gaming, chapter 0, pages 101-117, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28657-3_8
    DOI: 10.1057/9780230286573_8
    as

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