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M&A in Mobile Telephony: Industry Dynamics

In: Acquisition Strategies in European Emerging Markets

Author

Listed:
  • Jamie Anderson

    (European School of Management and Technology)

  • Zoltán Antal-Mokos

    (European School of Management and Technology)

Abstract

The European mobile telecommunications industry has evolved rapidly over the past decade (Gruber, 1999; Sabat, 2002). From a niche service targeted at business users and wealthy individuals, mobile voice has become a mass market proposition with penetration rates in many markets exceeding 90 per cent. Mobile Network Operators (MNOs) have evolved from offering basic voice connectivity to data (Short Message Service (SMS) and Multimedia Messaging Services (MMS)), and multimedia. The industry has been through a transition, focusing initially on network rollout, quality of connectivity and customer acquisition towards customer retention and segmentation, operational efficiency and diversification into increasingly sophisticated service provisioning. More recently, some operators have moved to complement ‘traditional’ mobile network connectivity (Global System for Mobile Communications (GSM) and Universal Mobile Telecommunications System (UMTS)) with fixed network propositions such as Wireless Fidelity (WiFi) and voice over Internet protocol (VoIP).

Suggested Citation

  • Jamie Anderson & Zoltán Antal-Mokos, 2007. "M&A in Mobile Telephony: Industry Dynamics," Palgrave Macmillan Books, in: Klaus E. Meyer & Saul Estrin (ed.), Acquisition Strategies in European Emerging Markets, chapter 6, pages 72-83, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28654-2_6
    DOI: 10.1057/9780230286542_6
    as

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