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Introduction

In: Persuasive Advertising

Author

Listed:
  • J. Scott Armstrong

    (University of Pennsylvania)

Abstract

In July 2001, I visited the American Advertising Museum in Portland, Oregon. When visiting museums, I am often excited by the progress they reflect. But after thinking about the exhibits in this museum, I concluded that little progress had been made since the 1960s with respect to persuasive advertising.

Suggested Citation

  • J. Scott Armstrong, 2010. "Introduction," Palgrave Macmillan Books, in: Persuasive Advertising, pages 1-5, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28580-4_1
    DOI: 10.1057/9780230285804_1
    as

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