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Measuring Business Benefits

In: Executive Development Journeys

Author

Listed:
  • Cora Lynn Heimer Rathbone

    (Aston Business School)

Abstract

As noted in comments peppered through the previous chapters, every educational or development activity should specify from the start the new skills or behaviors that participants are expected to display as a consequence of interventions. Without clarity on this, development activity is spurious and its results are at the very best unquantifiable.

Suggested Citation

  • Cora Lynn Heimer Rathbone, 2010. "Measuring Business Benefits," Palgrave Macmillan Books, in: Executive Development Journeys, chapter 0, pages 43-47, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28163-9_8
    DOI: 10.1057/9780230281639_8
    as

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