IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-27403-7_10.html
   My bibliography  Save this book chapter

Is Good Design Good Business?

In: Industrial Design, Competition and Globalization

Author

Listed:
  • Gorm Gabrielsen
  • Kjell Grønhaug
  • Lynn Kahle
  • Tore Kristensen
  • Thomas Plenborg
  • Ricky Wilke

Abstract

IBM CEO Tom Watson made the claim, that ‘Good design is Good Business’ at one of the first Aspen conferences on design in the 1950s (Watson and Petre, 1991). It seems generally accepted, that companies such as Apple, Alessi and SONY have gained competitive advantages from design (Dumas and Mintzberg, 1989; Kotler and Rath, 1988). Books like ‘Winning by Design’ (Walsh et al. 1992) and magazines like Business Week and newspapers such as the Financial Times have promoted the claim that investment in design as well as simply using good design enhances the competitiveness of firms. With a few notable exceptions (Blaich and Blaich, 1993; Gemser and Leenders 2001; Hertenstein, Platt and Veryzer, 2005), however, there is very limited evidence for such claims. In addition the concept of design is not well-defined and is often regarded as a superficial and superfluous fashion.

Suggested Citation

  • Gorm Gabrielsen & Kjell Grønhaug & Lynn Kahle & Tore Kristensen & Thomas Plenborg & Ricky Wilke, 2010. "Is Good Design Good Business?," Palgrave Macmillan Books, in: Grete Rusten & John R. Bryson (ed.), Industrial Design, Competition and Globalization, chapter 10, pages 220-241, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-27403-7_10
    DOI: 10.1057/9780230274037_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-27403-7_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.