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Design Diversity: The Organisational Obstacles

In: Profiting from Diversity

Author

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  • Gloria Moss

Abstract

We saw earlier how important it is for products to be configured around the ‘unique and particular needs’ of the customer (Hammer, 1995, 21). Organisations that can do this are more likely that products offer a vehicle for self-expression (Karande et al., 1997) and organisations with products that consumers find beautiful are more likely to be able to charge a premium price (Bloch et al., 2003; Hassenzahl, 2007).

Suggested Citation

  • Gloria Moss, 2010. "Design Diversity: The Organisational Obstacles," Palgrave Macmillan Books, in: Gloria Moss (ed.), Profiting from Diversity, chapter 9, pages 149-170, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27388-7_9
    DOI: 10.1057/9780230273887_9
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