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The approach taken in this book

In: The Golden Crossroads

Author

Listed:
  • Marco Bevolo

Abstract

This chapter offers a concise introduction to how this book was born. I explain the principles that guided me in my navigation of the worlds of fine arts and design, and introduce the thought leaders, contributors, and partners who made this book possible. The diverse qualitative and quantitative research approaches adopted are presented concisely and effectively. The more immersive, participative ways of working, in terms of networking and so on, are also introduced. The aim is to provide a simple explanation of what was done to discover the world of fine arts, design, and culture. This is not an academic book, as this chapter will make apparent. However it does have a specific ideological orientation, in both research theory and theoretical terms: the principles and the ideas that underpinned the creation of this book are intrinsically part of its message. From this viewpoint, business leaders and market research professionals should find stimuli and inspirations to enable them to reflect on their current practices and on their possible future methodological developments.

Suggested Citation

  • Marco Bevolo, 2010. "The approach taken in this book," Palgrave Macmillan Books, in: The Golden Crossroads, chapter 0, pages 12-22, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25069-7_3
    DOI: 10.1057/9780230250697_3
    as

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