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Strategic Heterogeneity in MNEs and the Integrating European Economy

In: The Strategic Development of Multinationals

Author

Listed:
  • Dimitra Dimitropoulou

    (Greek Ministry of Economy and Finance)

  • Robert Pearce

    (University of Reading)

  • Marina Papanastassiou

    (Copenhagen Business School)

Abstract

In the world in which Multinational Enterprises (MNEs) increasingly operate as dynamic differentiated networks, their strategic response to processes of regional integration can be seen less in terms of the simple quantitative benefits of access to a bigger market space than in terms of a carefully-articulated ability to secure competitiveness there from the different qualitative capacities of different member economies. Thus our investigation here is of heterogeneity and differentiation in MNEs’ operations in the EU. In fact three aspects of heterogeneity are invoked.

Suggested Citation

  • Dimitra Dimitropoulou & Robert Pearce & Marina Papanastassiou, 2009. "Strategic Heterogeneity in MNEs and the Integrating European Economy," Palgrave Macmillan Books, in: The Strategic Development of Multinationals, chapter 5, pages 78-97, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25048-2_5
    DOI: 10.1057/9780230250482_5
    as

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