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Signature Case Dubai: Projected Image Research

In: Place Branding

Author

Listed:
  • Robert Govers
  • Frank Go

Abstract

This chapter will investigate online projected place image research, in terms of pictures and text, as discussed theoretically in Chapter 8 and reported by Govers and Go (2005). The research background is Dubai as described in Chapter 5. Dann (1996a) has argued that the visual and textual content of brochures are important in aiding a conceptualization of place, and that this has been studied in the literature. Fesenmaier and MacKay (1996, p. 41) also state that the ‘analysis of media messages has been tackled from a variety of theoretical and disciplinary perspectives’, and indeed text and pictures seem to have long been the main instruments of research (Uzzell 1984). Pritchard and Morgan’s study (2001), discussed in Chapter 8, is similar to what will be reported here, though their approach was based on the content analysis of physical brochures. This section will therefore look at the online projected place image of Dubai, also in terms of pictures and text.

Suggested Citation

  • Robert Govers & Frank Go, 2009. "Signature Case Dubai: Projected Image Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 151-167, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24702-4_9
    DOI: 10.1007/978-0-230-24702-4_9
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