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Place Brand Satisfaction Elements

In: Place Branding

Author

Listed:
  • Robert Govers
  • Frank Go

Abstract

The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions of others (family/friends, travel agents), media reporting (newspapers, magazines, television news reporting and documentaries) and popular culture (motion pictures, literature); ‘Furthermore, by actually visiting the destination, the image will be affected and modified based upon first hand information and experience’ (Echtner and Ritchie 2003, p. 38).

Suggested Citation

  • Robert Govers & Frank Go, 2009. "Place Brand Satisfaction Elements," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 179-193, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24702-4_11
    DOI: 10.1007/978-0-230-24702-4_11
    as

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